http://static.slidesharecdn.com/swf/doc_player.swf?doc=cloudadoptioninmediaandbroadcastindustry-120605231706-phpapp01&stripped_title=cloud-adoption-in-media-and-broadcast-industry&hostedIn=fb_feed Broadcast companies can address a number of constraints that a traditional IT infrastructure presents to the content management and distribution supply chain by using the cloud for selected digital supply chain processes such as transcoding, file transfer, and vault services.